Hello fellow autists,
Just a pre-cursor, this is my first post of any kind on WSB. I would occasionally peruse the forum but was obviously drawn here from the GME craze and love every part of it.
Score Media and Gaming, listed on the TSX as SCR and in the US as TSCRF.
These guys have nothing but positive news coming in the next 12 months and has the ability to at least double in the next half year, if not sooner. These guys are foraying into the sports betting market and are the only players that have a fully intuitive and integrated sports scores/stats application on the market.
So what are the positives/catalysts for Score Media:
- Expansion with the help/investment of Penn Gaming to expand sportsbook in the US. Keep in mind, Penn is the same company that invested in Barstool. The Score is already approved in New Jersey, Indiana and Colorado, with Iowa right around the corner, and Michigan up next.
- Sports betting in Canada is a 14 Billion dollar market. Single wagering is currently illegal, however, there is unity across the aisle between all political parties to amend the criminal code and make single wagering legal. There are currently two bills in play. C-13 and C-218. C-13 second reading is currently delayed, while C-218 is scheduled for the House of Commons on February 24th. Like most countries, they have currently spent a ton of money propping up their respective economies due to COVID-19. It is highly unlikely the Canadian government rejects this massive taxable revenue stream when it needs it the most
- Leader in sports applications for time spent on the app on a monthly basis, beating out heavy hitters like TSN, ESPN, Bleacher Report....literally every other sports media application
- Only major player with an already existing sports news/fantasy application with seamless sportsbook integration. No hopping back and forth, you can wager through the sports app as if you were on the sportsbook
- They are the biggest E-sports media player with over 1 million subscribers on YouTube and that lead is growing
- They are pushing to get listed on the NYSE in the very near future to further growth and investment opportunities.
The only real hinderance that could potentially stop the run of this company is if the Canadian government fails to amend the current laws for single game wagering, which in the current economical climate, I find extremely unlikely. ESPECIALLY with support from all political parties including the Conservatives, New Democratic Party, Bloc Quebecois and most Liberal MP's.
Even in the event that this for some reason failed to pass, it still has access to an enormous US market with the backing of Penn.
I love this stock boys and girls!
​
EDIT 1: Currently with 2500 shares. Started at 1.71 and have been steadily buying dips, now at 1.91 cost average
Sources and Links:
Bill C-218 and Canadian Market: https://financialpost.com/telecom/everything-has-changed-canadian-companies-looking-to-cash-in-as-sports-betting-legalization-spreads
https://www.radionl.com/2021/02/04/bclc-advocating-for-ottawa-to-legalize-single-event-sport-betting/
ScoreBet integration: https://www.businesswire.com/news/home/20201112005877/en/Introducing-BET-SECTION-A-New-Dedicated-Home-for-Betting-on-theScore-App
Penn investment and US plans: https://www.thestar.com/business/2021/01/16/the-faceoff-score-media-vs-draftkings-the-well-known-canadian-online-gaming-site-is-bracing-for-competition-from-its-larger-us-peer-but-its-high-brand-recognition-across-canada-gives-it-home-ice.html
Canadian position compared to rivals and US listing plans: https://www.casino.org/news/thescore-ceo-says-company-in-pole-position-for-canadian-sports-betting/
​

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

What does Loop do?
Loop Insights Inc (CVE:MTRX) is an Internet of Things (IoT) technology company that combines artificial intelligence (AI) with marketing automation. Loop is a Vancouver-based advanced technology company also delivers venue tracing and contactless solutions.
Loop’s unique IoT device, referred to as the "Fobi" provides real-time insights, analytics, and visibility into buying trends. It also provides real-time data applications that enable retailers to improve on operational efficiencies with automated supply chain and inventory management tools. Loop offers digital adverting, marketing, research, and other related activities for retailers.
The company’s location-based marketing intelligence platform provides brands, agencies, and retailers with real-time actionable insights to optimize customer experiences.
Loop operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia.
How are they doing:
It has been a busy spell for Loop which is seeing rapid growth in terms of its technology stack, customer acquisitions, Tier-1 partnerships, technology deployments, and most importantly, the growth of its sales pipeline.
In January, Loop partnered with Empower Clinics Inc. to establish the Re-open Vancouver coalition to obtain an approved end-to-end coronavirus (COVID-19) mitigation solution. The firms plan to present the solution to local and federal authorities to help in the re-opening of Vancouver’s travel industry, including the cruise industry.
Loop first partnered with Empower in October 2020 to provide an end-to-end COVID-19 mitigation solution, complete with venue tracing, real-time automated guest exposure notifications, and testing procedures based on published guidelines.
Loop will also showcase its venue management platform as it has been selected by bdG Sports to handle the Paiute Las Vegas Championship, golf tournament starting on April 12, 2021. The event is part of the Korn Ferry Tour, which acts as the developmental circuit for the US PGA Tour. Loop will utilize its Wallet Pass technology, which creates a direct communication channel with attendees, allowing the company to send personalized promotions to users’ mobile phones in partnership with tournament partners, including sponsors, brands, merchants, and retailers.
As a result, Loop will earn revenue from an event license fee, as well as per-user fees for everyone involved in the event, such as staff, officials, players, fans and media. The company will also earn money from an affiliate marketing deal with Impact Radius signed in November. The company has earned repeat business from bdG Sports.
Loop will also provide its venue management platform to the Big West Conference Men’s and Women’s Basketball Championships on March 9-13 at the Mandalay Bay Events Center in Las Vegas. A total of 19 NCAA basketball teams will compete in the Big West Conference Finals for a chance to enter the NCAA 2020-2021 “March Madness” Tournament in Las Vegas.
Loop’s selection by bdG Sports for the Big West Conference Championships follows the success of its venue bubble solution at two previous NCAA basketball tournaments — the Gulf Coast Showcase and the Vegas Main Event. With fans expected to be live in attendance, the company said its Wallet pass technology will provide revenue-sharing opportunities.
Meanwhile, Loop has integrated cryptocurrency payments like Bitcoin, Ethereum and Litecoin into its contactless payments platform. Fobi creates a unique QR code that can be displayed or printed, allowing customers to send payments through a mobile wallet app that supports cryptocurrencies. The platform communicates with the retailer, depositing the sum in either crypto or local FIAT currency. Customers can use a cryptocurrency of their choice.
Loop’s international expansion is snowballing. It has inked a pilot agreement with PharmAssist Solutions (Pharmassist) to implement Loop’s analytics platform in multiple independent pharmacy affiliated locations. After completing the pilot, both parties intend to implement Loop’s AI-driven analytics platform across 12,000 pharmacies in the UK.
On November 4, 2020, Loop said it completed a similar pilot at 20 stores and was rolling out its AI-driven analytics platform to all 550 retail locations of Your CBD Store. The company's “Insights” pricing model estimated making US$50 per month per till, with an average of four tills per retail location, which would equate to potential monthly recurring revenue of US$2.4 million or US$28.8 million.
The company chalked up the Pharmassist pilot deal to the signing of a referral agreement in October last year with retail industry guru Steve Gray’s UK-based SG-retail to bolster Loop's products in the UK and Europe. Loop has also gained traction in the US by signing a slew of deals, and Gray will tap the momentum to roll Loop’s products and services into the €3.55 trillion European market.
Loop has recently inked a letter of intent to acquire its technology partner Passcreator, a leading European digital wallet and mobile marketing company with Tier-1 clients such as Mercedes-Benz and BMW. The acquisition is likely to be completed by February 2021. Loop is now managing the development of Passcreator’s Wallet Pass platform, which can deploy rapidly and at scale in up to 40 languages. The Passcreator mobile wallet pass is built on Android and iOS Wallet pass technology.
Meanwhile, Loop has successfully launched its first “Film Bubble” for a major motion picture in partnership agreement with Draganfly Inc.
Loop told shareholders in December that it is “extremely confident” about replicating the growth it saw last year with a full pipeline of projects. Key highlights include the firm’s selection to the Amazon Web Services Partner Network, the Telus IoT Marketplace, and a major partnership with NTT DATA, a subsidiary of the world’s fourth-largest telecom company Nippon Telegraph and Telephone.
Significantly, Loop received around $4.6 million from the exercise of warrants up to December 10, 2020. The company said it does not foresee the need for financing apart from strategic client partners that may want to invest in Loop’s growth.
The company’s board has approved a plan to begin the process of up-listing to major North American stock exchanges. The plan includes an application to up-list to the Toronto Stock Exchange, followed by an application to dual-list on the US technology-laden Nasdaq.
In a recent letter to shareholders, CEO Rob Anson said: “Loop had an incredible year in 2020, and more importantly, is positioned with the right partners, products, pipeline, and financial resources to make the same quantum leap in 2021.”
CEO Rob Anson also went on to add “As a result of our immutable relevancy, high demand for Loop’s products, pipeline growth, and ability to easily scale into a global marketplace that is in full press digital transformation, we expect a continued accelerated pace that now warrants an up-list and dual list strategy that will attract institutional investors commensurate with our anticipated profile in 2021 and far beyond".
Disclaimer: This is not investment advice, never invest more than you can lose. Opinions are my own. Please do your own research!

LONGEVITY
Complete a Life Complete a full life
All you have to do for this one is die. You probably have it by now, but if you're super attached to your first Bitizen, you can always save your Bitlife and play somebody else wastefully or hold out until they pass.
Octogenarian See your 80th birthday Nonagenarian 90th birthday Centenarian 100th birthday Super-centarian 110th birthday Mega-centarian 120th birthday
Get on a healthy diet and garden and meditate twice a year. I like Nutrisystem. It's expensive, but I have advice for managing that below...
Strong Genes Achieve a 500-year generation Long Lineage 1000-year generation Living Legacy 5000-year generation
Never don't have kids. I like leaving everything to the youngest child and playing as them, but that won't make your kids happy with you or your heir. Your call. Either way, it helps to have a couple Bitlifes going in case you get tired of living carefully. Sometimes you're gonna want to be more reckless, you know?
WEALTH
Millionaire Become a millionaire My Second Million Achieve a net worth of $2m
Now that we have Royalty and Sports, this is a lot easier. Traditionally, if you're hot (95%+), drop out of high school and get your GED ($1k, you can do that in a couple years of dog walking/freelance gigs) and wait for a singer or actor career. If not, work hard in school and go to the gym often. Check your parents' stats and if they're generous make sure you pass your drivers test (maybe even ask if you can get a nicer one! immediately sell your car, they lose value fast) and take a martial art. It's much cheaper if they pay for it ($1K per tier in some countries) and gets you in good shape. If you're athletic, grind at a sport from middle school onwards. If you're not, try some athletic-adjacent clubs and go to the gym and for walks often. Pets count as additional walks which you can take from age 8+. When you're in good shape you can get a soccer scholarship (which can become a/)or a professional sports contract. More sports tips below, same with other careers. Basically try to get famous, not through politics. Or be hot and marry rich/have rich parents who die/be royal.
Multimillionaire Achieve a net worth of $10m Rich Net worth of $20m Super Rich Net worth of $50m Stinking Rich Net worth of $100m
Get a couple million first, then invest it in real estate. Or do ads if you're famous and it won't ruin your career. Helps to be big on social media for influence on that stuff. Fix up 1M+ houses and flip them when they've hit a value of 2 or 3 million. If you've got great karma or you're a religious figure of some kind, exorcise some mansions. You can do it all that way, or keep grinding careers.
Bitionaire Achieve a net worth of $1b
It's hard to get here from 0. Helps to leave everything to your youngest kid before you die after living a long, fruitful life. You can let your kid "take over" your assets at any time without tax now, that's the best way to do it. Then as soon as they're 18 make them famous/invest in real estate and repeat.
CAREER
Actor Become an actor
Be hot. You can drop out at 16 and get your GED for $1k (ask your parents for money or do freelance gigs for a couple of years). If you're not, go to the gym and for walks often. Pets count as additional walks which you can take from age 8+. Grind at a sport in school if you can to keep your health well and get plastic surgery at 18. Generally if your appearance stats are low it's either a nose job or liposuction that will fix it. Always go to the best plastic surgeon. Marry rich if you have to or work for a couple years if you have to, but start the career as soon as you can. Always work 5 more hours a week than required and compliment your supervisor if their coolness is high. Sleep with people in Hollywood (bosses coworkers etc). Your spouse/parent will generally be mad if you're in rude magazines, so hold off on dating unless they're cool or make them deal with it.
Airplane Pilot Become an airline captain
Grind in school and keep your mental health well. No drugs but drink if you feel like it, just make sure you can go to AA or whatever. Always work 5 more hours a week than required and compliment your supervisor if their coolness is high. If you're rich and you've inherited an airplane or you can afford lessons, take them. Go to University for a science thing that isn't biology lol. Start your Pilot Apprentice job.
At Inner Peace Work 75 years as a monk
Follow my longevity tips above and don't party or drink or do drugs. Always be honest. Meditate. Don't date.
Candywriter Work for Bitlife
Be born in Tampa, United States. Go to university for Information Systems. You'll get the achievement right away when you're hired.
CEO Become a CEO
Go to school for Finance. Get a job. Work hard every year.
Dentist Become a dentist
Go to university for biology, then dental school. Work hard every year.
Doctor Become a doctor
Go to university for biology, then medical school. Work hard every year.
Fire Chief Become a fire chief
Stay in good shape. Work hard every year.
Jack Of All Trades Have 10 careers in one life
Work at retail and food service jobs for less than a year, then go to university to get even more opportunities. Keep going for different paths.
Judge Become a judge Lawyer Become a lawyer
Go to school for english. Go to law school. Work hard every year.
Last Resort Seduce your boss to save your job
Be hot. Work fewer hours than required at your job. Make sure your supervisor is attracted to your gender and low professionalism. When your boss tries to fire you, seduce them.
People Person
Start with your less popular coworkers and work your way up. Pay attention to their stats so you know what they want. Get hard-to-get people with Bitlife Bitizenships ($5).
Combat
Armed & Dangerous Kill someone with a learned martial art move
Get to the top level of a martial art, (especially in prison) pick someone old to attack. Start a fight with them.
Midieval Attack Get attacked with a midieval weapon
Kinda chance. Just keep picking fights. You can get into a lot of fights if you're rude at nightclubs or to people on the street. Sometimes if you attack your loved ones or enemies with a weapon they'll kill you with a sword or something.
No Grasshopper Earn the top belt in a martial art
Each martial art has 10 tiers. They can cost $1k+ if you're an adult so if you've got generous parents take advantage.
Sensei San Earn the top belt in every martial art
Have health above 50% when you take a martial arts lesson. Follow above tips. Parents will probably only pay for one set of lessons, so pay for the other arts yourself as an adult. At $10k per martial art, it will probably cost you $40k-$50k.
Disease
Addicted Sustain 3 addictions at once
Play Blackjack or go to the horse races often with mid-tier mental health. Get addicted to pills or some other hard non-psychedelic drugs. Start drinking last b/c it'll kill your health. Try not to let your Bitizen get depressed or you might die, lol. All addiction is dangerous so it may take a few tries.
Bubonic Plague Contract the bubonic plague
Have low health and luck out. I got it in the UK.
Foam at the Mouth Contract rabies
Try to take home every wild animal you see. One might bite you. If you succeed, take it to the vet. If it doesn't have rabies, release it. If it does, don't treat it! Take it home and bathe it until it bites you.
Sickly Contract 10 diseases in one life
Best if you're not vaccinated, but just have mid-tier health and be really social. All afflictions count.
Successful Rehab Have rehab cured at a rehab center
Go to fancy rehab if you can afford it. Do it from your military deployment to go AWOL.
Witchcraft Get cured of a disease by the witch doctor
Eye of newt and cow tongue are iffy. Always start with health at 100. They've fixed cancer and sickle cell for me.
Entertainment
BitBoi Watch Bijuu Mike on YouTube BTS ARMY Go to a BTS concert
Keep asking friends to watch YouTube/go to concerts every year until you get those options.
Movie Junkie Go to 5 movies in one life Moviegoer Go to a movie
Go to the movies every year. It's good for your relationship if you go with somebody.
Fame
Brightest Star Achieve maximum fame
Actor, model, writer, athlete career path. Keep doing every bonus thing (talk shows, books, pose nude, commercials) and verify on social media.
Centerfold Pose for Wank magazine
Agree to pose nude every time until you get it. I think this one has women mostly but I can't remember.
Endorser Get paid $2m for a commercial
Easy if you're a high paid actor or model doing an international commercial.
K-Pop Become a famous Korean singer
See my wealth advice. Follow it with the "background singer" career and start in Korea.
Fertility
DNA Donor Make 25 sperm donations in one life
This one is hard b/c you can only do it once a year and only until a certain age. So start at 18 and don't stop. I think you have to be American. Maybe UK and Canada too? Not legal everywhere. Try not to miss a year.
Fabulously Fertile Have 10 children in one life Fertile Myrtle Mother 25 children in one life
Meditate every year. Start at 18. You have to be cis. Eat healthy and exercise. Get boyfriends and have unprotected sex with them so you don't get STDs. You can be a mother up until like 51 if you're healthy and lucky. Keep having sex until you get pregnant.
Smart Seed Get artificially inseminated with lawyer sperm
Start at 18. You have to be cis. Be fertile (tips above). Keep pulling up the option to get artificially inseminated until a lawyer comes up. Don't listen to your partner if they don't want you to do it LOL.
Super Sperm Have 100 children in one life
Be a cis dude. Meditate. Be handsome. Have a million girlfriends. Use the dating app to keep dating young women. Don't abandon any kids but leave girlfriends as soon as they're pregnant. Hire every surrogate that will take you if it's legal. Sue them for the max ($200k) if they bail (not miscarry).
Three's Company Have triplets
Sometimes this happens if you're a dude with luck or while you're doing Super Sperm. Sometimes if you're a woman it's luck too or when you do IVF with your partner's sperm or other artificial insemination.
Military
Career Military Serve your full career in the military
Tips for staying alive below. Retire as soon as you can.
General Achieve the rank of general in the military
Be a good Army person. Grind at work like 5x a year. Keep in shape. Be nice to your seargeant.
Admiral Reach the rank of admiral in the military
Be a good Navy person. Grind at work like 5x a year. Keep in shape. Be nice to your seargeant.
Absent Without Leave Go AWOL in the military
Be deployed with an addiction and check into rehab. Whoops.
Excavator Clear 10 minefields
Be deployed, and use a minesweeper solver to not die if you suck at minesweeper.
Pet
Adopt Don't Shop Rescue every pet in the shelter
You gotta have a few houses. Then you're good. You gotta do it all in one year so have like a lot of houses. Like 5 at least. Tips for getting rich above.
Horsing Around Own 50 horses in one life
You gotta have a bunch of ranches. Buy a few horses a year. Tips for getting rich above.
Just Keep Swimming Buy a goldfish and release it.
You can do this one as a kid too if your parent gets you a goldfish.
Natural Selection Rescue every pet in the shelter
This one took forever. Just keep buying dangerous exotic pets and rescuing every dangerous animal you see. It's luck.
No Probllama Buy a Llama
Buy a ranch in Afghanistan. Go pet shopping.
Prison
Aftermath Escape prison in a riot Instigator Prison riot
Get good at Snake. Keep rioting. Works best in low security. Takes a couple tries, kind of luck.
Behind Bars Spend 50 years in prison True Lifer 75 years in prison
Do a murder in a country without the death penalty (Canada). Murder with full health at 18. Get a prison job. Meditate and work out every year. Keep your head down. Try half-heartedly to escape every once in a while so you don't accidentally get parole or something. But if you get out you can always go back. Rob a bank or something. But keep your health and behaviour up in case you get sick and need to go to the infirmary.
Gangsta Join a prison gang
Go to a medium or higher security prison.
Inmating Get a lover pregnant on a conjugal visit
Be a cis man with high fertility. Have a good relationship (80%+) with an 18 year old cis woman. Make sure she isn't on birth control. Do a small crime, get a prison job, and meditate. Request a conjugal visit.
Justice Get freed from prison by appeal
Be rich. Wait a couple years after you're sentenced for something non-violent.
Mercy Me Get granted clemency
Be a nun or a monk for 50+ years. Don't retire. Do a murder. Get a prison job. Meditate, work out, go to the library, and write letters to home. You won't know until the year you're scheduled to die, so hold on.
Midnight Express Get sentenced to Turkish prison
Be born in Turkey. Do a crime.
Theseus Escape a supermax prison
There are a ton of Bitlife prison guides. Do a murder and escape from death row.
Royalty
Executioner Execute 5 people
Be king. Or queen. Top dog, either way. It helps to have enemies or friends to make enemies.
Markle Marry into the royal family
Be a commoner in a country with royals. Be cute. Go on lots of dates. It'll pop up and be part of their name. They could be a viscount or whatever, no member of the royal family is too far removed.
Monarch Become a monarch
Start as prince or princess and inherit the throne.
Napoleon Get exiled to a distant land
Keep executing people. And do a bunch of disservice.
Reign Over Us Reign as monarch for 100 years
In a country where Prince/Princess is top monarch or where your king/queen parents are low health/dying, keep your health up until you're a super-centarian (see above).
Sports
Canton Get inducted into the football hall of fame
Be a great football player. Be famous. Play as long as you can. Keep being famous after football as long as you can. I stopped being famous at 40 and got inducted at 60.
Christiano Win the Ballon d'Or
Be a European soccer player. Keep winning championships (see below).
Full Ride Win an athletic scholarship
Start playing sports in middle school. Become captain of at least one team with a pro league.
Giggsy Win 13 career championships
You can train each stat up twice in a turn if you trade teams, but you'll lose respect, so pick your moments. Grind your whole life. Keep going to the gym. Trade teams when you guys start losing. Stay on top.
Hooker Yell at a leopard
Try out for professional rugby with high athletic stats. Choose Hooker as your position.
Lance Win a championship while doping
It's safest to dope the year after a drug test. Try it for your second or third championship.
Real Estate
House Hunter Make $2m from flipping a house
Buy a $2m house. Leave it to your kid. Sell it. See above.
Mansion Party Throw a party in a mansion Real Estate Mogul Purchase real estate worth $10m combined Trailer Party Party in a trailer
Pretty straight forward. If you're broke start with the trailer party. Then buy mansions. Advice for getting rich above.
School
Brothers Forever Get hired by a frat brother
Be a jock. See sports advice above. When you're in two sports at university, compliment the jocks' leader. Be good looking (plastic surgery if needed, see above) and google the answer to the question if you need it. Google high-level frats and pick one. Then when you get hired after school one of them might hire you!
Earning that A Seduce your teacher
Be really attractive and compliment your teachers who are attracted to people of your gender. Take the opportunity to sleep with them if it arises.
Naughty Child Get expelled from school
Be rude as hell to the principal/headmastedean
Swimming Star
Start swimming as young as you can and stay in shape. "Work harder" every year.
Social Media
Social Media Join social media Social Media Sharer Post Social Media Oversharer Post 5 times Social Media Star Get a million followers Check! Get verified
Join all social media platforms at 13. Be pretty and keep posting. Follow above advice to get famous in any public career to get more followers. Start with Instagram for verification around 100k. By the time you're a lead actosupermodel/etc you'll have 1m followers.
Vehicle
Antiqued Keep a car running for 200 years.
Buy a brand new car. Do maintenance twice a year. Pass it on to your kid (18+) and repeat.
Car collector Assemble a car collection worth $1m Lambo Buy a Lamborghini
Buy a lambo and a bunch of other fancy cars. Who cares. See advice above for money.
Not The Yellow One Buy a submarine
You need $5b for this to show up reliably.
Titanic Trouble Run into trouble on a yacht
Have a shitty yacht or shitty luck. Go for a bunch of rides.
Animal
Animal Rescue Rescue an animal
Helps to have 100% smarts. Read childrens books so you don't have to tap too many pages. It'll only take two or three.
Deaf Leapord Yell at a leopard
Buy a leopard from the exotic animals dealer and yell at it when it misbehaves.
Gorilla and the Fist Get decapitated by a gorilla
I had to buy so many gorillas from the exotic animals dealer to get one crazy enough to decapitate me. Just keep bathing it and letting it attack you every year until it kills you.
Unicorn Find a unicorn
Go for like 10 walks a year. Have good karma.
Hungry Hippo !!! NEEDED !!!
Apparently Egypt is good for this.
Lion Tamer !!! NEEDED !!!
Apparently Kenya is good for this.
Crime
Balcony Buccaneer Steal 100 packages in one life
It's a lot easier to avoid punishment by wielding your title if you're a monarch. This one took me ages as a civiliian.
Burglar Burgle 25 homes in one life
Play Snake well
Cold Killer Kill 10 people in one life Serial Killer Kill 25 people
Start with random homeless people. If you're a royal exert your title to avoid punishment. Keep buying your way out of prison as long as you can. Then start killing other prisoners, start with the oldest and work your way down to the strongest ones. Work out and meditate every year. Pay guards for protection if you can but you probably won't be fucked with if you keep strong and murderous.
Dillinger Rob 5 banks in one life
If you're royal you'll get away with it. Make sure you have a getaway car either way. Clown mask/closest equivalent and handgun/closest equivalent work best.
Scare to Death Scare someone to death
Do a murder but pick scare to death. Works best if they're old.
Bugatti Bandit !!! NEEDED !!!
Going Anywhere !!! NEEDED !!!
LOVE
Black Widow Widow 5 husbands in one life
Start using the dating app when you're 18 and go for old guys. Best if they don't have kids and if they're rich. Propose after you fuck when your relationship is at 100%. I like to be on birth control for this.
Golden Anniversary Be in a marriage for 50 years Diamond Anniversary Marriage for 75 years
Keep seeing movies together and fucking and complimenting each other. Cute as hell. Just marry young and try to both stay alive.
Fake It Propose successfully with a fake ring
Works best if you're rich and they love you and they're dumb.
Family Planner Convince a lover to go off birth control
Be a cis man. Be in a strong relationship with a cis woman. Ask her to go off birth control. Easiest if you're married to her.
Maiden Named Marry a man who takes your last name
Marry a man and don't change your last name. Kind of a luck thing. Make sure your relationship is strong.
Multigamist Get married 10 times in one life
Pre-nups and widowing make this easier but do you. Love them and leave them. If you're a young guy it's really easy to get older women to agree to marry you.
Stud Have 100 lovers in a single life
Hook up like crazy. Date all you can and fuck all of them. Use protection so you can stay alive.
Wedding Planner Agree to an arranged marriage
I did this in India as a woman with wealthy, religious parents.
Bejeweled !!! NEEDED !!!
General
All Along Have a parent who comes out of the closet
Could be luck. Or you can cheat it with a Bitizenship by making both parents gay and unreligious.
Begone Exorcise your own ghost
Be an exorcist. Buy a haunted house. Do what you do best.
Booty Call Have a successful Brazillian butt lift
Be healthy and have good karma. Use the best doctor. Cross your fingers. They still only work 1/3 of the time.
Cliff Diver Go cliff diving Hero Save someone's life Player Perks Accept a casino's hospitality offer Snake Snack Eat a snake ZAP! Get struck by lightning
Random event
Dignified Donor Donate a 1m+ heirloom to charity
Get your heirloom every day. Appraise it. Donate the first $1m+ one you get.
Flamin' Hot Survive 60 years on a Hot Cheetos diet
Get liposuction every couple of years and work out and walk a lot. Have no other conditions. Do your best. Get pets for more walks. Garden. Try to survive. Start at 18.
Flee the Country Emigrate to escape justice
Escape prison and emigrate
Frankenstein Survive 5 botched plastic surgeries
Keep going to the bad doctor. Go for risky procedures like butt lifts. Space them out to get your health back up.
Goat Grabber Join a goat grabbing team
Be athletic and join a goat grabbing team at school in Afghanistan
Human Dictionary Read the dictionary
So much tapping. But eventually it will show up in your books. Be strong.
Hyperthymesia Score 20 sequences on the memory test
The worst part of Bitlife. I did this one by writing 1,2,3 or 4 on a piece of paper according to which # square lit up with my right hand and doing the puzzle on my phone with my left hand. Still took like 5 tries and was really frustrating. Take breaks and come back with a clear head.
Jackpot Win the lottery jackpot
Keep your karma high and buy 10 tickets 5 times a year. You'll get it eventually.
Lowroller Get refused entry to a casino
Bet more money than you have on Blackjack. Once you're out of prison, try to come back. They'll turn you away.
Nightmare Wake up from a nightmare
As a pilot, buy a terrible plane. When it crashes, accept your doom. You might wake up.
Paranightmare Contract PTSD after a paranormal experience
Try to have bad mental and good physical health (a hard balance. Try gardening, dieting, and fighting with friends or loved ones) and then try to exorcise stubborn ghosts.
Perfection Achieve perfect stats
Pretty easy. Work out, get plastic surgery (lipo or nose job to start) and go for walks, read children's books (3 should get you to 100%) and go to the movies or on vacation.
Rich Justice Win a $1m+ lawsuit
Get fired from a really high paying job like CEO and win your lawsuit.
Run Bitizen! Win a bet on Bitizen There's Always Canada Emigrate to Canada Winnipeg, Eh? Visit Winnipeg
Wait until it pops up as an option
Say Goodbye To Hollywood Get deported from the United States
Move to the U.S. without permission. Get caught doing a minor crime.
Skeezy Get called "skeezy"
Be an asshole at nightclubs and in the streets. Fight with your friends and coworkers, insult them and start rumours.
Sweepstakes Win the sweepstakes
Set it up on a day where you'll be by your phone. Sign up every time you can.
Try & Stop Me Violate a restraining order
Stalk your ex. Do it again after they file a restraining order.
Ultimate Betrayal Your spouse leaves you following a gender reassignment
Have a terrible relationship with your heterosexual spouse. Get gender reassignment surgery.
Unethical Bribe a college official
Be rich and have dumb kids.
Roswell !!! NEEDED !!!
Sacrilege !!! NEEDED !!!
​

[REPOST of this.]
LAST UPDATED: 09/13/2020 ~ Lion Tamer achievement has link to a new post I created with notes and how-to guide.

Royalty:

• Monarch: become a king or queen.
  • Optional: in god mode, you can select the royalty status of a new life. Select prince/princess, and kill your parents later in life or wait until they die until you inherit the throne. If you happen to have older siblings, kill them off.
• Executioner: execute 20 people. It can only be done as king or queen. Edit: this can be done multiple times in one year. Depending on the country, people may revolt against you which can lead to exile. If you want to avoid this, be a king/queen in Saudi Arabia. Thank you u/Scarlet_Hare.
• Napoleon: get exiled by repeatedly executing people or selecting public disservice. Do this until your respect is at 0%. The people will revolt against you, and you will be exiled.
• Reign Over Us: reign as a monarch (king/queen) for 100 years. To do this, become king/queen. Have a child, and kill your spouse immediately. Then surrender. The child will automatically become the king/queen. Live for 100 years by keeping your health up by following the steps under the Longevity section. Make sure to keep your respect high by doing public services.
• Markle: be a female, live in the UK, have high looks to become a famous (edit: you can become a famous actress but it's not required. Thank you u/notoriousbaby), and use the dating app REGULAR dating tab, NOT dating app, to date and marry into the royal family.

Longevity:

Keep your health up by going to the gym, meditating, taking walks, and going to the doctor when you're sick.

Wealth:

The fastest way to become wealthy is to become a famous actor or famous writer. I also recommend living in countries that don't have estate tax such as Germany, Sweden, Monaco, & Norway. Start off with high looks for actor or high smarts for writer. Join social media & post every year. When you become famous, do a commercial every year.
While there are other high paying jobs such as porn star, model, and music composer, I do not recommend these because you won't be able to make much extra money on the side. For porn star and model, you can do photo shoots, but they don't pay nearly as much as commercials do.

Real Estate:

Become wealthy using the advice for wealthy achievements. For flipping houses, buy equestrian properties & keep renovating them when necessary. If you buy an equestrian property in your 20s, by the time you're in your 70s-80s, the net worth of the property will increase by a few millions.

Social Media:

Become famous and post every year. When your fame bar is at 75%, request verification.

Animal:

• Animal rescue: take an animal to a shelter.
• Deaf leopard: buy a leopard from the exotic pet dealer & yell at it when it misbehaves.
• Gorilla: buy a gorilla & mistreat it.
• Hippo: try to pet the hippo. You'll die from it.
• Lion Tamer
• Unicorn: completely random.

Career:

Follow this career guide.

• Jack of all trades: have 10 different jobs in one life. Apply for jobs that don't require a degree and stay for a few years (I stayed for 2 years).
• Candy-writer: be born in MIAMI (NOT Tuscon) with high smarts. Major in computer science and get a job as an app tester with BITLIFE. DO NOT GET A JOB WITH CANDY-WRITER. THE COMPANY SHOULD SAY BITLIFE.
• Last resort: have high looks. Use god mode to edit your boss to have 0% professionalism, 0% strictness, 0% willpower, and 100% coolness.
  • While you have good performance at work, seduce your boss.
  • If done successfully, lower your performance percentage bar by insulting and pulling pranks on coworkers.
  • When a pop up shows up saying you've been fired, beg your boss for another chance, & try to seduce them again.
• People person: if you have trouble befriending your coworkers, use god mode to set their craziness to 0%, coolness to 100%, willpower to 0%, and low professionalism.

Combat:

• Medieval weapon: insult people until someone attacks you with a medieval weapon.
• Armed & Dangerous: Tiger Claw Strike (Kung-Fu) seems to be the most deadly. Aim at the person's skull or throat.

Disease:

• Bubonic plague: random.
• Rabies: pet stray animals that you come across. One will eventually bite you & give you rabies.
• Witchcraft: avoid taking raw egg, venom, & green bubbling liquid as these are the deadliest things you can consume.
• Addicted: accept all substances offered to you. Go clubbing (with high looks & low smarts) to get more access to substances.
• Sickly: Get sick with 10 diseases in 1 life.
  • Do this by going clubbing as soon as you turn 18. Accept substances that are offered to you & hook up with random people.
  • Try to get as many STDs as you can including but not limited to: chlamydia, syphilis, gonorrhea, and genital herpes.
  • Go to the gym every year to get other illnesses such as: ringworm, staph infection, athletes foot, etc.
  • Note: you can also get HIV and Hep B from hook ups, but make sure to keep your health up so that you don't die from complications.

Entertainment:

• BitBoi: watch YouTube with friends until Bijuu Mike pops up.
• BTS ARMY: go to a concert with a friend every year until BTS shows up.

Fame:

• Brightest Star: get max fame by having high looks, posting on social media, & doing commercials or photo shoots.
• Centerfold: do photo shoots every year until you do one for Wank magazine.
• Endorser: become a famous actor & do a commercial. These typically pay about $4,000,000
• K-Pop: be born in South Korea. Have high looks, & get a job as a background singer. Work hard every year & get promoted to lead singer. Post on social media. You'll eventually become a famous pop star.

Fertility:

• DNA donor: have high looks &/or high smarts to be allowed to donate your sperm.
• Fertile myrtle: be born a female. Get pregnant as soon as you turn 18 by artificial insemination or unprotected sex. Do this every year until you have 25 children.
• Smart seed: Be a female, graduate high school, and have a decent amount of money ($45k). Check the artificial insemination option. If a lawyer doesn't show up, close out of the app and restart it until a lawyer (NOT judge or paralegal) pops up.
• Super sperm
• Triplets: increase your chances by using artificial insemination.

Love:

• Fake it: use god mode to lower your fiance's smarts to 0%, then propose.
• Bejeweled: marry someone rich or use god mode to adjust your SO's money bar. Keep your relationship bar full.
• Black widow: use a dating app to marry men 80+.
  • Optional: use god mode to set their health to 0%.
• Diamond Anniversary: marry young & keep your health bar up. Use god mode to set your SO's health to 100% so they won't die quickly.
• Family planner: set your SO's smarts & willpower to 0% & convince them to go off birth control.
• Wedding planner: be born in an African country such as DR Congo. Wait until your parents arrange a marriage for you & accept. Gender doesn't matter.

Military:

• Career military: serve a full career in the military. Avoid deployments by closing the app & restarting.
• General: enlist as an air force, army, or marines officer. Work hard every year until you become general.
• Admiral: enlist as a navy or coast guard officer. Work hard every year until you get promoted to admiral.
• AWOL: get addicted to alcohol by going clubbing. Once you get addicted, go to rehab.
• Excavator: to clear 10 minefields, it's best to practice minesweeper until you're good at it. This DOES NOT need to be done in one life. You can do this over multiple lives.

Prison

• Escape from prison: get arrested for a petty crime & get sent to minimum or medium security prison. Use this guide to escape.
• Justice: be wealthy & apply for an appeal.
• Aftermath: riot every year. Each year, the number of prisoners you need increases by 5. The max is 25. Once you hit 25, keep rioting every year until you can escape.
  • Rioting will lower your health. Keep your health bar green by bribing the guards, going to the infirmary,working out, & meditating.
  • You can only escape when your health is green.
• In-mating: get arrested in a minimum or medium security prison. Arrange a conjugal visit. Make sure your spouse has a high crazy level.
• Mercy Me: follow the steps in the wealth achievement section. Get arrested with a long sentence. Be on good behavior by meditating every year, ignoring prisoners, & being respectful to the warden. Appeal your sentence. Note: while in prison, DO NOT join gangs, incite riots, or bribe guards.
• Theseus: the easiest way to escape is by following the instructions to the aftermath achievement. Otherwise, you can check out this guide.

School:

• Naughty child: easiest way to get expelled is to enroll in college & get bad grades by not studying & skipping class.
• Brothers Forever: join a frat in college by having high looks. When you graduate & look for a job, you'll be hired by a frat brother.
• Earning that A: seduce your teacher by having high looks. Use god mode to change the teacher's professionalism & willpower to 0%.
• Swimming Star: have high health & join the swim team in high school or college. Practice hard every year to become captain.

Vehicle:

Get rich using the steps in the wealth section above. Obtain your pilot & boating license to complete these achievements.

• Antiqued: buy a car. Get maintenance done every year. Do repairs when needed.

General:

• Cliff diving: spend time with family & friends every year until you go cliff diving.
• Hero: save someone from choking.
• Skeezy: insult people until someone calls you skeezy.
• Snake snack: go to the witch doctor every year until she offers a snake.
• Emigrate to Canada/Visit Winnipeg: check the emigrate/vacation list every year until they show up.
• Zap: this one is random.
• All Along: change a parent's sexuality to gay using god mode & hope they come out.
• Begone: become an exorcist & buy a haunted house. Age up one year & exorcise the ghost(s).
• Dignified Donor: find a $1m heirloom (random) & donate it.
• Flamin' hot: sign up for the hot Cheetos diet. Keep your health up by going to the gym, meditating, & walking every year.
• Flee the country: escape from a minimum or medium security prison using this & emigrate.
• Frankenstein: go to a low-rated plastic surgeon and get a botched penis enlargement surgery or breast augmentation.
  • Note: DO NOT GO FOR A BRAZILIAN BUTT LIFT. A BOTCHED ONE CAN KILL YOU!
• Human Dictionary: select the book option under mind & body until Merriam Webster Dictionary shows up, then read it.
• Low-roller: lose money at the casino until you have a negative bank balance. Run from the guards. You may serve time in prison or successfully evade the guards. Try returning to the casino. You will be denied.
• Nightmare: be wealthy by following the steps in the wealth section. Buy an airplane, jet, or helicopter and fly every year. Eventually a bad situation will come up and you need to pick an option. Sometimes it will turn out that the situation was just nightmare. Credit to this post. MAKE SURE TO BY A USED PLANE IN BAD CONDITION. WHEN A POP UP COMES UP, SELECT SIT BACK AND ACCEPT FATE.
• Para-nightmare: live in a haunted house. When encountering a ghost/paranormal event, scream. Make sure your health is very low. You can do this by going on unhealthy diets such as Hot Cheetos or High Calorie. You can also drink alcohol. Avoid drugs so that you don't accidentally overdose.
• Player perks: [will update]
• Resourceful: marry a rich person that's 80+ & wait until they die OR have a low net worth & divorce them.
• Rich justice: be wealthy by following the steps above in the wealth section. Sue a plastic surgeon who botched your surgery or an ex-spouse (both tend to have a decent amount of money). Sue for $1 mil and pick the most expensive law firm to represent you.
• Roswell: Be wealthy by following the steps in the wealth section. Buy an airplane or jet. Fly every year OR if a prompt does not show up, close the app and restart the game until an alien encounter pops up when flying. Credit goes to this post and this comment.
• Run Bitizen: go to a horse race & bet on Bitizen the horse & hope it wins.

Crime:

• For burglary achievements: have high smarts to increase your chances of stealing successfully.
• For murder achievements: if a pop up comes up saying you've been arrested/taken to court, close out of the game & restart, then try killing again.

Pet:

• Adopt don't shop: follow the steps in the wealth achievements section & buy a large property (equestrian/ranch/farm). Then adopt all the pets at the shelter. There is not a limit to how many pets you can adopt if you have a large property.
  • Note: you will not be able to adopt if you have a criminal record.
• Horsing around: buy an equestrian property so you can buy horses. Buy 50 horses in 1 life.
• Just keep swimming: get a gold fish from the pet store & release it.
• Natural selection
• No Probllama: buy a llama by having an equestrian property & going to the exotic pet dealer. YOU MUST LIVE IN A SOUTH AMERICAN COUNTRY (e.g. Argentina, Chile, Peru, etc.)